Buying clothes in larger sizes? You could end up classified as an overweight or obese consumer. Stocking up on diapers and baby food? The baby must have been born, which means you're a new parent now. In the data world, this is often called predictive analysis or predictive modeling.īuying a bunch of maternity clothes? You must be expecting. Once a retailer identifies you, it can track and analyze your spending behaviors and background in order to predict what you might buy next. Related: Your phone company is selling your personal data "For the majority of the country, the zip code is going to be the piece of the puzzle that is going to enable a merchant to identify you," said Paul Stephens, director of policy and advocacy at the Privacy Rights Clearinghouse.
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